A Message from the Director of Athletics

We greatly appreciate your support to elevate the lives of Badger student-athletes. Your annual contributions and charitable gifts to Wisconsin Athletics create life-changing experiences for the young people who proudly wear the Cardinal and White. Your generosity provides student-athletes the opportunity to excel academically and athletically while making an impact in our local community.

It is no secret that we are in a period of dramatic change in college athletics. Student-athletes are able to use their Name, Image and Likenesses (NIL) for profit. They can more freely transfer from one school to another. And as college athletics continues to evolve, more changes will come. What will not change is the values that have led Wisconsin Athletics to find success on and off the field. We will continue to support the notion that student-athletes can pursue their dreams, and excel in the classroom and on the fields of competition in a way that makes us proud.

In addition to managing increasing operational costs and fluctuating revenue streams, we are looking to focus on two new initiatives: building a new football indoor practice facility and supporting the efforts of The Varsity Collective. Our success over the years has been due in large part to the generosity of donors, season-ticket holders, alumni, and friends who annually support our department. Thank you for all you do to help our student-athletes pursue their dreams.