What is Athletic Development?

Our Mission

The Wisconsin Athletic Development Office, the fundraising arm for the University of Wisconsin Athletic Department, is committed to providing the resources needed for student-athletes to receive a lasting educational and athletic experience while contributing to the financial sustainability of the Athletic Department.

Our Need

The University of Wisconsin Athletic Department is completely self-sustaining and relies on the generous support of donors like you. We are committed to supporting each of our 800+ student-athletes to the highest degree and providing them with the needed resources to succeed. Gifts to Wisconsin Athletics are used to fund the total annual per student-athlete cost of excellence, including scholarship, travel, equipment, and other items which average $62,555 (out-of-state; $46,305 in-state) per student-athlete each year.

Your Impact

Badger student-athletes are able to accomplish all academic and athletic success through the generous support of you – the donor. By impacting the lives of those who proudly wear the Badger uniform, we take pride in knowing your investment will continue the future success and traditions of the University of Wisconsin.

Your Impact Stats:

  • 3.1 Student-Athlete cumulative GPA
  • 358 Student-Athletes named to Dean's List, Dean's High Honor or both
  • 212 Student-athletes held a variety of internships & employment opportunities in a professional setting
  • 11 Student-Athletes participated in a study abroad experience
  • 644 Student-Athletes, from all 23 teams, accumulated over 325 days of community service through Badgers Give Back
  • 99% Student-Athletes participated in career & leadership, events, courses, workshops or one–on–one meeting

FOOTBALL Earned their fifth straight bowl victory, and 17th consecutive bowl appearance, with a win over Miami in the Pinstripe Bowl 35–3.

VOLLEYBALL Advanced to the Elite 8 of the NCAA Tournament, finished the year ranked eighth nationally, and won 20–or–more games for the sixth consecutive season.

WOMEN’S SOCCER Earned an appearance in the NCAA Tournament for the third consecutive year, advancing to the third round. The team earned 10–or–more victories for the ninth time in ten seasons.

MEN’S CROSS COUNTRY Senior Morgan McDonald became the fourth Badger to win an NCAA men’s individual cross country title. The team finished eighth overall at the NCAA Championships held in Madison at the Zimmer Championship Course.

WOMEN’S HOCKEY Reached the NCAA Frozen Four for the third consecutive year and won 30–or–more games for the third season in a row.


Women’s Hockey made its 8th Frozen Four appearance in the last 10 years.